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Non-Fat Advertising: It’s not about you, it’s about YOU
A lot of local business owners could increase the effectiveness of their advertising with one simple word. YOU. It’s a simple word, but also the most powerful word in advertising. The reason, is...
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Non-Fat Advertising: Fat CUTTER Tip
Ready to cut the fat from your advertising? DECREASE “ad speak” = INCREASE ad effectiveness (ROI) When ad speak goes down, ad effectiveness goes up. A great example of this is George Carlin’s old...
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Improve MESSAGE = Increase ROI
If you placed two ads…each a week apart, would they perform the same? If the ad content was exactly the same, you’d get a very similar response. But if you took the ad to be placed in Week 2 and...
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Radio Kapow
Radio Kapow When I go out of town, I like to listen to the local radio stations a little bit. Well…not for the music…for the radio ads. It makes me appreciate what I’ve learned about creating good...
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